Woman smiling.
Woman smiling.
Woman smiling.

About Us

We know that the overlooked edges of our bodies can become the cornerstones of our experience.

Woman in lilac underwear
Woman in lilac underwear
Woman in lilac underwear

We believe a positive relationship to body care starts with quality products and that when we show up for ourselves in private, we’re able to show up as ourselves in public.

Person shaving their bikini line with Lilac Flamingo Razor
Person shaving their bikini line with Lilac Flamingo Razor
Person shaving their bikini line with Lilac Flamingo Razor

We listen, react, and innovate based on years of experience.

We Support

We set aside 1% of sales to support nonprofit organizations working to ensure women build healthy, positive relationships with themselves. There shouldn’t be a stigma around talking about our bodies, the way they work, and how they’re treated, and we’re committed to bring more education and support to our community through partners we believe in deeply.